The Obvious Builder

A professional editor thatstays simple to use.

Design and structure pages with a Webflow-class canvas: drag and drop, pixel-accurate controls, responsive breakpoints, and a clean inspector. Beginners move fast with sections and components. Professionals go deeper when they need precision.

Start fast. Stay consistent.

Begin from a blank project, a template, or your section library. Insert production-ready building blocks heroes, navbars, footers, pricing, FAQs, blogs and remix them into your own system. No “blank canvas” friction, and no rigid presets.

Obvious Builder editor with section library and page structure

Pixel-perfect control, at your pace.

Adjust typography, spacing, layout, and responsive rules from a clear styling panel. Keep it simple when you want speed, or refine every detail when you want perfection. One editor that adapts to your skill level and your project complexity.

Styling and inspector controls inside Obvious Builder

Preview like a real site. Publish with confidence.

Switch from edit mode to a true runtime preview whenever you want. Save safely, iterate quickly, and publish when it’s ready whether it’s a simple landing page or a multi-page site connected to CMS content.

Live preview and publishing workflow in Obvious Builder

AI assistance, built into the workflow.

Use AI to accelerate common tasks: draft page copy, generate section variations, refine layouts, and help organize structure while keeping full control. Everything remains editable and maintainable, because the editor stays the source of truth.

AI-assisted building workflow in Obvious Builder
Portrait

We onboard juniors in hours, and seniors still get the control they expect. The editor feels clean, but it doesn’t hit a ceiling when projects scale.

Sam Park
Founder, Studio K

One editor.From first site to serious projects.

Build pages with reusable blocks, scale with responsive controls, connect CMS data, and publish to custom domains without switching tools.