The Obvious Builder

Plans

One subscription.Your entire Obvious environment upgrades with you.

Choose Free, Pro, or Business for your account. Your plan applies across your workspace and projects features, limits, publishing, CMS, and AI scale with the tier.

Single plan per user account not per project.

Upgrade or cancel anytime.

Built for real production work: from solo to teams.

Free forever

Free

Build and publish with the full Obvious experience. No credit card.

$0

No credit card. No time limit.

Individuals exploring Obvious, students, makers, and early projects.

  • Visual builder (canvas + inspector + responsive breakpoints)
  • Templates + section library (hero, CTA, pricing, blog, docs, etc.)
  • Reusable components and layout primitives
  • CMS included (starter limits)
  • AI-assisted editing (starter access / limited)
  • Publish to Obvious subdomains
  • Workspaces to organize projects
Most popular

Pro

Everything you need to ship professional websites with advanced capabilities.

$18 / month

Billed monthly. Cancel anytime.

Founders, freelancers, and teams shipping production sites and products.

  • Everything in Free
  • Custom domains
  • Higher publishing capacity (bandwidth/performance)
  • Higher CMS limits (more collections + more items)
  • Advanced environment features for professional workflows
  • AI credits included
  • Priority support
For teams

Business

Scale the workspace for teams: collaboration, governance, and higher limits.

$49 / month

Billed monthly. Cancel anytime.

Designers, developers, agencies, and companies managing serious work at scale.

  • Everything in Pro
  • Team-ready workflows (shared workspaces and collaboration)
  • Much higher CMS scale (collections + items)
  • Higher publishing capacity for demanding production traffic
  • More AI credits and priority processing
  • Priority support (Business)
  • Best fit for companies and multi-project organizations

Choose a plan,
then scale your entire workspace.

Start on Free, then upgrade when you need custom domains, higher CMS limits, more publishing capacity, and team workflows. Each plan page explains limits, features, and who it’s built for.

Free plan overview

Free

For exploring Obvious and building real sites without a credit card. Templates, editor, CMS starter limits, and Obvious subdomains.

Pro plan overview

Pro

For founders and freelancers shipping production websites. Unlock custom domains, higher limits, and stronger publishing performance.

Business plan overview

Business

For teams, agencies, and companies. Collaboration workflows, governance, and the highest limits for content and traffic.

Start free.Upgrade when your workflow demands more.

Pro unlocks professional shipping features. Business unlocks team scale. Either way, your subscription upgrades the entire environment not just one project.