The Obvious Builder
Obvious CMS

A modern visual CMSbuilt for real websites and teams.

Create collections, define fields, manage structured content, and power dynamic pages inside the same environment you design and publish. No plugins, no fragile integrations, no complexity tax.

Obvious CMS dashboard showing collections and fields

A complete CMS dashboard without sacrificing design speed.

Everything you expect from a serious CMS: collections, fields, structured content, dynamic pages, preview, and publishing.

Collections & fields

Model your content properly: posts, docs, team, jobs, directories, case studies, resources, FAQs whatever your product needs.

Structured editing experience

A clean dashboard for content teams: create items, update entries, keep everything searchable and consistent across the site.

Visual data binding

Bind fields to components visually: text, images, buttons, links, lists. Designers control layout; editors control content.

Dynamic pages & routing

Automatically generate list pages and detail pages (e.g., /blog and /blog/my-post) with predictable routing and consistent templates.

Drafts, preview, publishing

Work safely: preview changes before they go live, publish updates confidently, and keep production stable as content evolves.

Built for scale

From 10 items to thousands structure stays clean, performance stays reliable, and the site remains easy to maintain.

Collections that match how your business actually works.

Create content models in minutes: blog posts, documentation, changelog entries, job listings, team members, product features, customer stories, directories, and more. Define fields once, then let your site stay consistent forever.

Creating a CMS collection with fields in Obvious Builder

A CMS dashboard your team will actually use.

Obvious CMS is designed for day-to-day content operations: clear collections, structured items, fast editing, and predictable updates. Your editors can manage content without touching design, while your designers keep full control of layout.

CMS dashboard with structured content items

Design once. Power every page with real data.

Turn any layout into a dynamic system. Bind collection fields visually titles, images, categories, authors, CTAs, links then generate automatic lists and detail pages. Update the template once and every item updates everywhere.

Dynamic list and detail pages powered by a CMS collection

SEO-friendly content, consistent structure, production-ready publishing.

Ship content that search engines love: structured pages, consistent metadata, clean routing, and fast publishing. Obvious CMS is built to support real marketing sites, docs hubs, and content-heavy projects without fragile workarounds.

Preview and publishing flow for dynamic CMS pages
Customer portrait

We replaced a patched stack with Obvious CMS. Designers build the system once, then content updates are easy, structured, and safe. It’s fast enough for marketing and solid enough for product docs.

Maya Sullivan
Content Lead, Finch

A CMS that stays simple.Even when your site gets serious.

Create structured content, build dynamic pages visually, and publish with confidence inside the same builder your team already uses.