The Obvious Builder
The website architect

The Obvious Builder.

A template-first web builder that feels natural on day one, yet scales to agencies and serious brands with real production architecture.

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Inside our studio

Template first, architecture grade.

A modern website builder that stays simple for beginners and strong enough for professional production.

Visual Builder

A precise layout engine on top of a modern React stack. Ship interfaces that look engineered, not generated.

Template & Block Library

Start from expert-built sections, patterns, and full pages instead of blank divs. Swap, remix, ship.

CMS & Dynamic Pages

Collections, dynamic routes, drafts, and bulk publish built in. Perfect for blogs, docs, apps, and product sites.

Styling & Design System

Control typography, spacing, states, and variants from one styling bar. One source of truth across every page.

The Obvious Builder: visual editor, templates, CMS, and publishing workflow

A complete website builder for modern production.

The Obvious Builder combines a pixel-precise visual editor, templates, reusable blocks, a built-in CMS, dynamic pages, and production-ready publishing—so your website is structured, indexable, and easy to scale over time.

Build with structure (not chaos)

Design responsive layouts visually with a modern React foundation: predictable structure, reusable components, and professional styling controls.

Start fast with templates & sections

Launch from high-quality page templates, heroes, navbars, pricing, and footers—then remix them into your own system instead of starting from scratch.

Publish content with a real CMS

Create collections and fields for updates, blog posts, landing pages, docs, and resources. Generate dynamic routes that search engines and AI systems can crawl and understand.

SEO + AI discovery by design

Clean HTML structure, stable URLs, metadata control, internal linking, and CMS-driven content help Google and AI tools understand what your product does and what each page is about.

Go live on your own domain

Connect a custom domain, publish production pages, and consolidate authority on a URL you own—critical for trust, ranking, and long-term discoverability.

Explore the full product surface

Browse the complete feature overview and pillar pages to understand every capability—from editor to templates, CMS, publishing, SEO, and more.

Build from systems,
not from scratch.

Obvious Builder flips the classic “draw-first” flow. Start from expert-designed sections, blocks, and full pages—then adapt into a consistent system you can scale.

Template and section library inside Obvious Builder

Template-first workflow

Choose from a deep library of production-ready sections and pages, then adapt instead of reinventing.

Composable block-based editor view

Composable blocks

Every section is made of primitives you can tweak, duplicate, or turn into reusable components.

Architecture-grade CMS and routing

Production architecture

CMS, dynamic pages, domains, and publishing so what you design is ready to ship and index.

Your new web building hero is here.

Stop choosing between “easy but limited” and “powerful but painful”. Obvious Builder gives you a template-first workflow, a structured editor, a real CMS, and a publishing layer designed for serious websites.

Start for free
Obvious Builder interface showcasing templates, blocks, and live preview

Build your first site, then scale it

Start free. Use templates to launch quickly, then refine with a structured editor, CMS content, and publishing built for indexing and growth.