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Obvious
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The website builder where AI, visual design, and code work together. From your first idea to everything that comes next.

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Obvious’s voxel bird building with translucent blue blocks

Your idea is
just the beginning.

Create with AI. Make it yours visually. Keep developing the same website as your ideas grow.

Obvious Builder showing the MOON fashion website with a woman in a black outfit, the page outline, and AI editing tools
Inside Obvious Builder. Example website shown for illustration.

Start with an idea.

Describe what you want to build. Give AI a direction for your first version.

Make it yours.

Refine the layout, adjust the design, and work with the code when you need to.

Keep building.

Add pages, connect your content, and publish as your website takes shape.

Explore Obvious Builder

Built on
understanding.

Obvious Core gives AI a map of your website, so it can make precise changes and keep the whole site consistent as it grows.

Discover Obvious Core
Three white modular layers rising around a blue glass core, illustrating a website built on connected structure.

A history you
can follow.

See who changed what, revisit earlier versions, and control what goes live.

  1. Published

    Release 12

    Published by Maya · Authorized editor

  2. Saved

    Project version 42

    Change checked and saved in history

  3. AI change

    Nemeton prepares the change

    Collection button · Ink → Blue

  4. Request

    Make the collection button blue.

    Maya · 14:32

More room
to keep building.

Compare two everyday tasks: creating a landing page and making a small edit.

$0.22

Obvious

Proposed pricing model

~$3.00

Framer

Basic plan allocation

Obvious: internal calculations based on the proposed pricing model. Framer: estimates based on published plan and task credits. USD.
Sources & calculation

Obvious: internal calculations based on the proposed pricing model—$0.22 per landing page and $0.09 per short edit. Proposed prices are subject to change.

Framer: Basic at $10/month billed yearly, with 1,000 monthly AI credits. Allocating the plan value gives $0.01 per credit: about 300 credits for a page ($3) and 50 for a small edit ($0.50). The chart uses these specific task-credit examples. Framer separately describes the same allowance as roughly five pages (about $2 each); that rough allowance description is not the basis of this calculation. Both figures are estimates, not fixed per-task charges.

Framer’s subscription includes hosting and other features. Free allowances, first-month bonuses, add-ons, model choice, task scope, and actual usage can change the effective cost. This compares illustrative AI task allocations, not provider costs, equivalent outputs, or total website bills.

Framer pricingFramer task examplesChecked 21 October 2026

A smiling mint-green voxel turtle with a blue-and-white shell building with blue glass blocks.

Build what’s
next.

Join the Obvious Builder private beta and help shape a new way to build websites with AI.

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